Festival lanyard
A SPLASH OF FUN FOR A GOOD CAUSE.
May 2020, Festivals
New Dylan was a project that resulted in the rebranding of the Dylan Alcott Foundation to reflect the fun, outgoing attitude of Dylan in an attempt to make the brand appear more approachable. In particular, the rebranding collection targets one of the significant sources of income for the foundation, The Ability Fest. An all-inclusive festival that provides a welcoming atmosphere for people with disabilities in an environment where that is rare.
Staff uniform
Event tickets
Various branding pieces were designed with a coherent colour scheme and graphics to add a pop of creativity and excitement into the festival on top of what was already present.
The Dylan Alcott social media platforms also underwent a rebranding in which the same colour scheme and graphics were used to tie the charity with the festival.